I've never been a huge fan of the United Airlines "It's time to fly" campaign. It started out OK, as it was just after 9/11 that it was introduced, and was some sort of calling to the public that air travel is safe again. It then morphed into something just a bit too artsy for what I think an airline should be trying to convey, especially in today's day and age of nickel-and-diming the passengers for everything they've got.
I just received an e-mail from them with a link to their new commercials, and they are downright weird, if not freaking scary. From the freaky crab directing an oceanic orchestra which includes a chest-thumping Shamoo to the guy who chases his paper ticket (who gets paper tickets anymore, as that costs an extra $20!) through a city and then falls into a throne help up by butterfly-people and balloons to the woman who cuts out her heart in what can only be described as a cross between a Gorillaz video and Indiana Jones and the Temple of Doom, I just don't get what they are trying to sell or convey...
See for yourself: http://www.youtube.com/user/uniteditstimetofly
I just received an e-mail from them with a link to their new commercials, and they are downright weird, if not freaking scary. From the freaky crab directing an oceanic orchestra which includes a chest-thumping Shamoo to the guy who chases his paper ticket (who gets paper tickets anymore, as that costs an extra $20!) through a city and then falls into a throne help up by butterfly-people and balloons to the woman who cuts out her heart in what can only be described as a cross between a Gorillaz video and Indiana Jones and the Temple of Doom, I just don't get what they are trying to sell or convey...
See for yourself: http://www.youtube.com/user/uniteditstimetofly
Comments
- Scott -
- Scott -
http://www.youtube.com/watch?v=BmQtTedF8fI
- Scott -