Skip to main content

Productivity to Take a Hit at 9:00 AM PST Today

Yes, it's that time of year, when legions of IT professionals and graphic designers alike skip lunch to sit in front of a browser and rapidly click "refresh" for the better part of an hour and a half.  MacWorld is upon us!

Apple really does a good job of creating a buzz.  They are well aware that people will start watching the Moscone Center at least a week before the show for any banner, sign, or shipping container with a Cupertino, CA address on it.  This year, of course, it's the "There's something in the air" banner, which has led to a number of predictions from WiMax-enabled MacBooks to the new ultra-portable that has been unanimously coined the MacBook Air.

I'll admit, it is fun to join in on the speculation - at least in moderation.  I suppose there's some element of pride to be had if you're right, as that would put your thought process on par with that of Steve Jobs' - if only for a moment.  However, there is one concern with this type of marketing that Apple needs to consider:  corporate customers.

The corporate customer - which Apple is aggressively seeking now that Vista has been all but recalled - needs to plan and budget their purchases.  They can't always afford to wait until mid-January (or even earlier this year with the surprise MacPro update) to purchase equipment.  In fact, many of them need to use their funding by the end of the year or risk losing it.  Imagine if you personally bought a MacPro a couple of weeks before they were refreshed.  Now multiply that by 500 or 1000 or even 2,500 and you can start to understand the level of buyer's remorse that a corporation would experience.

Apple also needs to consider that a good number of these new corporate customers who are starting to consider Macs are not the "fanboys" that have owned Macs since Hulk Hogan being on TV was something to get excited about.  Their culture is vastly different and much more calculated.  Think John Hodgeman's character in the Get a Mac commercials.  Corporate customers need to plan upgrades, not just go to the Apple Store and buy 2,000 Macs.  They are a more conservative and calculated bunch.

As Apple courts this market more and more, I think that the veil of secrecy of "one more thing" will need to be lifted, at least with the Mac desktop & laptop lines.  This will enable corporate customers to more accurately plan their purchases and feel better about their investment not being refreshed just weeks after it was made.  It will also give corporate customers more confidence that there is nothing coming out in the next few months that will make them wish they did wait.

Sure, I think that iPods, iPhones, AppleTV and the more consumer-based products can still be kept secret until the keynote.  Most of us know that when you get anything high-tech, its days are numbered.  Apple even botched this up with the iPhone price drop a few months back.  
What fun would MacWorld be without some rampant yet typically completely inaccurate speculation combined with the excitement of potentially thinking like Steve!

Comments

Anonymous said…
After reading an article from digg, it seems as though Time-Warner is anti Apple, or just really money hungry. There is a plan to charge per amount downloaded, which would equal out to about $30 a HD movie for the Apple TV.
Scott said…
Where do you come up with $30 per HD movie?

- Scott -
Anonymous said…
in my bashement...yesch...

Popular posts from this blog

Logging APEX Report Downloads

A customer recently asked how APEX could track who clicked “download” from an Interactive Grid.  After some quick searching of the logs, I realized that APEX simply does not record this type of activity, aside from a simple page view type of “AJAX” entry.  This was not specific enough, and of course, led to the next question - can we prevent users from downloading data from a grid entirely?

I knew that any Javascript-based solution would fall short of their security requirements, since it is trivial to reconstruct the URL pattern required to initiate a download, even if the Javascript had removed the option from the menu.  Thus, I had to consider a PL/SQL-based approach - one that could not be bypassed by a malicious end user.

To solve this problem, I turned to APEX’s Initialization PL/SQL Code parameter.  Any PL/SQL code entered in this region will be executed before any other APEX-related process.  Thus, it is literally the first place that a developer can interact with an APEX page…

Thanks, ODC (Oracle Developer Community)!

I owe a lot of thanks to the ODC - which stands for Oracle Developer Community.  What is ODC?  You may remember it as OTN, or the Oracle Technology Network.  Same people, different name.  Why they changed it I can't say.  People just liked it better that way... (love that song)

In any case, what am I thankful for?  A lot.  To start, the tools that I use day in and day out: SQL Developer, ORDS, Oracle Data Modeler, SQLcl and - of course - APEX.  Without these tools, I'm likely on a completely different career path, perhaps even one that aligns more closely with my degree in television management.

While the tools are great, it's really the people that make up the community that make ODC stand out. From the folks who run ODC and the Oracle ACE program to the developers and product managers who are behind the awesome tools, the ODC community is one of, if not the greatest asset of being involved with Oracle's products.

If you have yet to get more involved with this communi…

Custom Export to CSV

It's been a while since I've updated my blog. I've been quite busy lately, and just have not had the time that I used to. We're expecting our 1st child in just a few short weeks now, so most of my free time has been spent learning Lamaze breathing, making the weekly run to Babies R Us, and relocating my office from the larger room upstairs to the smaller one downstairs - which I do happen to like MUCH more than I had anticipated. I have everything I need within a short walk - a bathroom, beer fridge, and 52" HD TV. I only need to go upstairs to eat and sleep now, but alas, this will all change soon...

Recently, I was asked if you could change the way Export to CSV in ApEx works. The short answer is, of course, no. But it's not too difficult to "roll your own" CSV export procedure.

Why would you want to do this? Well, the customer's requirement was to manipulate some data when the Export link was clicked, and then export it to CSV in a format…