Skip to main content

Screaming at Each Other

Every time I attend a conference, the Twitter traffic about said conference is obviously higher.  It starts a couple weeks or even months before, builds steadily as the conference approaches, and then hits a crescendo during the conference.  For the past few conferences, I’ve started my sessions by asking who in the audience uses Twitter.  Time and time again, I only get about 10-20% of the participants say that they do.  That means that up to 90% of the participants don’t.  That’s a lot of people.  My informal surveys also indicate a clear generation gap.  Of those that do use Twitter, they tend to be around 40 years old or younger.  There are of course exceptions to this rule, but by and large this is the evidence that I have seen.

I actually took about 10 minutes before my session today to attempt to find out why most people don’t care about Twitter.  The answer was very clear and consistent: there’s too much crap on there.  And they are correct.  I’d guess that almost 100% of all Tweets are useless or at least irrelevant to an Oracle professional.

I then took a few minutes to explain the basics of how it worked - hash tags, followers, re-tweets and the like.  Lots of questions and even more misconceptions.  “So does someone own a hash tag?” and “Can I block someone that I don’t care for” were some of the questions that I addressed.  

After a few more questions, I started to explain how it could benefit them as Oracle professionals.  I showed them that most of the Oracle APEX team had accounts.  I also highlighted some of the Oracle ACEs.  I even showed them the RMOUG hash tag and all of the tweets associated with it.  Light bulbs were starting to turn on.

But enough talking.  It was time for a demo.  To prove that people are actually listening, I simply tweeted this:
Over the next 30 minutes, I had 10 people reply. At the end of the session, I went through the replies, and said what I knew about those who did reply.  Oracle Product Manager, Oracle Evangelist, Oracle ACE, APEX expert, etc.  The crowd was stunned.  This proved that Twitter as a medium to communicate with Oracle experts was in fact, real.  

More questions.  “Can I Tweet to my power company if I have an issue with them?” and “Do people use profanity on Twitter?” were some of the others.  People were clearly engaged and interested.  Mission accomplished.

The bigger issue here is that I strongly feel that the vast majority of the Oracle community is NOT on Twitter.  And that is a problem, because so much energy is spent tweeting about user groups and conferences.  It's like we’re just screaming at each other, and not at those who need to listen.  

We can fix this.  I encourage everyone who presents at a conference to take 5 minutes at the beginning or end of their session to talk about the benefits of Twitter.  Demonstrate that if you follow Oracle experts, the content that will be displayed is not about Katy Perry, but rather about new features, blog posts or other useful tidbits that can help people with their jobs. Take the time to show them how to sign up, how to search for content, and who to follow.  I think that if we all put forth a bit of effort, we can recruit many of those to join the ranks of Twitter for all the right reasons, and greatly increase the size of the Oracle community that’s connected via this medium.

Comments

Jeff Smith said…
But that's what I said - said someone who is already on Twitter :)
Richard Reader said…
Scott,

Your post prompted my to start using Twitter at long last. (Also, Joel chided me a year or so ago for missing one of his tweets.). Hasn't changed my life / career yet, but I'm ever hopeful. ;)

Richard @rbreader
Excellent post, Scott. I like how you worked the crowd to both understand them and change the way some of them saw twitter. I continue to have very mixed feelings about it, but no doubt "we" have to be there.

Popular posts from this blog

Logging APEX Report Downloads

A customer recently asked how APEX could track who clicked “download” from an Interactive Grid.  After some quick searching of the logs, I realized that APEX simply does not record this type of activity, aside from a simple page view type of “AJAX” entry.  This was not specific enough, and of course, led to the next question - can we prevent users from downloading data from a grid entirely?

I knew that any Javascript-based solution would fall short of their security requirements, since it is trivial to reconstruct the URL pattern required to initiate a download, even if the Javascript had removed the option from the menu.  Thus, I had to consider a PL/SQL-based approach - one that could not be bypassed by a malicious end user.

To solve this problem, I turned to APEX’s Initialization PL/SQL Code parameter.  Any PL/SQL code entered in this region will be executed before any other APEX-related process.  Thus, it is literally the first place that a developer can interact with an APEX page…

Thanks, ODC (Oracle Developer Community)!

I owe a lot of thanks to the ODC - which stands for Oracle Developer Community.  What is ODC?  You may remember it as OTN, or the Oracle Technology Network.  Same people, different name.  Why they changed it I can't say.  People just liked it better that way... (love that song)

In any case, what am I thankful for?  A lot.  To start, the tools that I use day in and day out: SQL Developer, ORDS, Oracle Data Modeler, SQLcl and - of course - APEX.  Without these tools, I'm likely on a completely different career path, perhaps even one that aligns more closely with my degree in television management.

While the tools are great, it's really the people that make up the community that make ODC stand out. From the folks who run ODC and the Oracle ACE program to the developers and product managers who are behind the awesome tools, the ODC community is one of, if not the greatest asset of being involved with Oracle's products.

If you have yet to get more involved with this communi…

Custom Export to CSV

It's been a while since I've updated my blog. I've been quite busy lately, and just have not had the time that I used to. We're expecting our 1st child in just a few short weeks now, so most of my free time has been spent learning Lamaze breathing, making the weekly run to Babies R Us, and relocating my office from the larger room upstairs to the smaller one downstairs - which I do happen to like MUCH more than I had anticipated. I have everything I need within a short walk - a bathroom, beer fridge, and 52" HD TV. I only need to go upstairs to eat and sleep now, but alas, this will all change soon...

Recently, I was asked if you could change the way Export to CSV in ApEx works. The short answer is, of course, no. But it's not too difficult to "roll your own" CSV export procedure.

Why would you want to do this? Well, the customer's requirement was to manipulate some data when the Export link was clicked, and then export it to CSV in a format…